Having trouble getting internet traffic headed in the direction of your website? Well, there is one sure fire way to increase that traffic, and it involves starting a blog based around your business. What is that, you say? “But I don’t know anything about blogging and writing! I just do [insert name of product or service applicable to you] really well!” Well have I got good news for you, sir or madam. In this wonderful world of internet marketing, you do not have to write a single word if you do not want to. Many reputable companies simply buy articles that are written by others in order to market their product or service. You could be receiving up to 10 high quality articles that promote your business, while you focus on what you do best: selling your product or service. Quality articles are easy to come by these days, and you might not even have to buy articles to get your company promoted; it is possible to find free articles as well.
If you are worried about outsourcing content about your beloved business to people who have no idea what you are about, don’t be! There are plenty of high quality article writers out there whose business it is to make sure your company gets represented in the way that you want. I am sure you had a friend or two in college who was majoring in creative writing and you asked (on multiple occasions, to the chagrin of the one being asked) “What are you going to do with that?” Heavy emphasis on the “that,” of course. Well, those same people are now at your disposal for you to buy articles from. And they are probably making a pretty penny off of it too.
But how, exactly, is your business helped when you buy articles? Firstly, as stated above, you can focus on the business side of things while qualified professionals handle your creative content. Secondly, having a blog with many high quality articles can lead people to your site by way of links that help people find your business. Any good company from which you buy articles is sure to build in plenty of keywords that link right back to your business, and that will be picked up by all of the major search engines, giving you a higher page rank, and making your website more visible to the people who search for relevant key words.
So, do yourself (and your business) a favor, and go buy articles to help out your starving artist friends who are still trying to live the dream. Oh, and to help out your company’s web presence as well, of course.