If you run your own business, you can’t ignore the importance of the Internet when it comes to reaching prospective customers. Online business sales were over $200 billion in the year 2011 alone. The following year, approximately 88% American online users who were 14 years of age or older looked up products via the Internet. With that in mind, it may make sense to invest in online marketing–more specifically, search engine optimization.
If you already run a business that offers web services to your clients like web design and social media consultation, why not begin reselling SEO? In this paradigm, you outsource SEO development to a third part company that specializes in SEO content creation and monitoring. This company then sells its product to you so that you can offer it to your clients for profit, under your own brand name. In fact, you may want to resell social media as well, particularly when you consider that 30% of companies rely on outsourced social media services, which is an increase from only 28% in 2011.
But what is it that your search engine optimization needs to accomplish in order to entice clients? For one, you have to help them to improve the prominence of their natural, or organic, search engine results. About 75% of people who use search engines will look exclusively for these kinds of results, ignoring sponsored links, or paid ads, altogether. Furthermore, the SEO you provide should aim to get your clients consistently on the first page of search engine results. This is because 75% of people who use search engines will get the information they need on the first results page, without going on to the second page.
If you have additional questions, comments, or tips on SEO, be sure to share your thoughts and opinions in the forum below.