What does your search engine position mean for the average business? If you are actively pursuing online traffic and sales, then it can explode your business rapidly. The number one organic position on Google gets gets a whooping 33 percent of all traffic. That means that 1 in every 3 searchers will visit your site for a particular search term. The second position can claim 18 percent of the clicks, but it drops off significantly after that.

Translating that to business, as you increase Google positioning, you are potentially trouncing your competition. But, does it come at a significant cost? Not necessarily so for sites that have begun to look at search engine optimization for the long term. Search engine rankings are fluid a

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