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Standing Out From The Crowd Can Be Accomplished By Doing Simple Things Better

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With the fall of Kodak, some outsiders view Rochester as a city in decline. Though Rochester is no longer about cameras, it is starting to redefine its identity, and that new identity is computers. The film industry has given way to the computer imaging industry, including high tech medical imaging technology. Along with this change has come a change in the demographics of Rochester. The city is becoming younger, more savvy, and even hip. As such, if a business wants to stand out in this city, it needs to find ways to make everyday things stand out.

One of these everyday things that can set a business apart from the crowd is email. According to the Pew Internet and American Life Project, 92 percent of adults use email, making it (along with internet searching), one of the top two activities people do o

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