If Neil Young was feeling particularly inspired to write a contemporary anthem today, the chorus might go something like this: “My, my / Hey, hey / the Internet is here to stay.” That did not happen by accident, either. Older generations sometimes see “this whole web thing” as just a fad that is waiting to blow over. But the Internet is indeed here to stay.
For businesses, this is a great thing. Before the web became such a widespread phenomenon, businesses had to rely on old-fashioned techniques of direct marketing to get their name out there. But, thanks to miracle services like Google, that is simply not the case anymore.
Google has allowed an entirely new form of web marketing to take root in the business world. This, of course, would be search engine optimization, often abbreviated to just SEO,
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