Do you have an original product that you know is poised to make an impact in the marketplace, but you need that extra something to help make it appealing to prospective customers? Working with product packaging designers–retail packaging design in particular–may be just what is needed in this case.

When it comes to effectively branding your company, an excellent example to look at is the Coca-Cola Company, which rose to prominence in part due to their ubiquitous imagery and substantial marketing efforts. Like approximately 30% of the 100 most lucrative international brands, Coca-Cola was created before the year 1900.

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